Fuori Concorso 2025 Velocissimo

If you're a car enthusiast and had to pick just one weekend to spend at Lake Como, we know exactly which one you'd choose - the weekend when the stars align. It's when the Concorso d'Eleganza Villa d'Este, FuoriConcorso, and the most exclusive car auctions all come together in one extraordinary place.

EVENTSPHOTOGRAPHY

Federica Olivotto-Murray

6/5/20251 min read

Boats on Lake Como and sea plane during the Fuori Concorso

Behind the Scenes at Velocissimo 2025: A Day of Speed, Style, and Strategy

What a weekend! The 2025 edition of Velocissimo was nothing short of spectacular—and we were thrilled to be in the heart of it. With the sun shining and a light breeze in the air, the setting was perfect for a day immersed in classic Italian style and engineering.

Thanks to our official accreditation as a marketing agency, we were able to explore the event with behind-the-scenes access. That meant fewer queues, closer looks, and deeper conversations with exhibitors, drivers, and passionate collectors. It also gave us the chance to capture unique, content-rich moments that we’ll be sharing across our client portfolios and social channels in the weeks ahead.

From the rumble of vintage Alfa Romeos to the elegance of coachbuilt Lancias, the selection of cars was sublime. As automotive marketers and lifelong enthusiasts, we couldn’t help but be swept away by the design, history, and charm on display.

Using a scooter to navigate the grounds was a smart move—the event was packed. But it gave us a real advantage: the flexibility to zip between exhibitions and pop-up lounges with ease. We met passionate owners, admired restorations decades in the making, and gathered fresh inspiration for upcoming campaigns.

Whether you’re an auction house, dealership, or collector looking to elevate your presence at automotive events, we’d love to help tell your story.

Let’s talk strategy—get in touch with us today and make your brand as unforgettable as the machines we admire.