Fuori Concorso 2025 Velocissimo

If you're a car enthusiast and had to pick just one weekend to spend at Lake Como, we know exactly which one you'd choose: the weekend when the stars align. It's when the Concorso d'Eleganza Villa d'Este, FuoriConcorso, and the most exclusive car auctions all come together in one extraordinary place.

EVENTSPHOTOGRAPHY

Federica Olivotto-Murray

6/5/20251 min read

Boats on Lake Como and sea plane during the Fuori Concorso

What a weekend on Lake Como! The 2025 edition of Velocissimo was nothing short of spectacular, and we were thrilled to be right in the heart of it.

Thanks to our official accreditation as a marketing agency, we had behind-the-scenes access to the event. That meant fewer queues, closer looks, and deeper conversations with exhibitors, drivers, and passionate collectors.

Our first focus is always on people. It was a real pleasure catching up with former colleagues now working at Broad Arrow Auctions, reconnecting with Riccardo Quaggio of Totem Automobili (whom I’ve known since car no. 1 (check out one of the very first videos about his builds!) and bumping into a photographer friend of mine from Wales!

People are the soul of the event for me, but of course, I was also there for car photography. The weekend gave us the chance to capture unique, content-rich moments that we’ll be sharing across our client portfolios and social channels in the weeks ahead.

But it’s all about working smart, not harder. I’m Italian — I know traffic can be a nightmare. So, we ditched the glamour and planned ahead by renting a scooter. Best decision ever. It gave us a real edge: the flexibility to zip between exhibitions and pop-up lounges with ease.

Whether you’re an auction house, dealership, or collector looking to elevate your presence at automotive events, we’d love to help tell your story.

Let’s talk strategy: get in touch with us today and make your brand as unforgettable as the machines we admire.